If you have time, pat the chicken dry and brine for 1 to 2 hours to help it stay moist. If you’re short on time, skip to patting dry and starting the seasoning.
Rub the chicken all over with olive oil. Mix together smoked paprika, garlic powder, onion powder, dried thyme, cayenne, salt, and black pepper in a small bowl.
Generously rub the spice mix over the entire chicken, including under the skin where possible for extra flavor. If you want more heat, increase cayenne or add your favorite chili powder.
Place the chicken on a rack inside a roasting pan. For extra moisture, place a few lemon slices or onion wedges in the cavity.
Roast in a preheated oven at 375°F (190°C) for about 1 hour and 15 minutes to 1 hour 30 minutes, or until the internal temperature reaches 165°F (74°C) in the thickest part of the thigh.
During the last 10–15 minutes of cooking, brush the chicken with barbecue sauce and crank the oven to 425°F (220°C) or move to a grill to finish with a smoky char. This helps form a glossy, flavorful crust.
Remove from the oven and let rest for 10 minutes before carving. The temperature will continue to rise slightly, ensuring juicy meat.